B2B Marketer

Got a knack for building B2B channels?
Are you a data-driven person who thrives in a
fast-paced, high-growth environment?
If you dream of shaping a new normal in the XR industry, then this Marketing role is your
launchpad!

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Responsibilities:
1. Email & LinkedIn Marketing: Develop and nurture lead nurturing campaigns across
email and LinkedIn platforms to generate and convert leads into qualified opportunities
for the sales team.
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2. Lead Generation: Design and execute multi-channel lead generation campaigns (email,
content, social media, paid ads) and optimize the marketing funnel to increase lead
conversion rates. Collaborate with the sales team to develop and nurture leads.
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3. Product Adoption & Enablement: Develop product marketing programs and resources
(e.g., user guides, training materials, product demos, case studies, etc) to drive user
adoption and product knowledge. Collaborate with the sales team to create effective
sales enablement tools and training programs. Track product usage data and analyze
user behavior to identify areas for improvement and feature adoption.
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4. Market Strategy & Messaging: Conduct market research and competitive analysis to
understand industry trends and identify key differentiators. Develop and refine product
positioning and messaging that communicates value propositions to target audiences.
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5. Content Creation & Management: Create high-quality content (e.g., blog posts, case
studies, white papers, webinars) across various marketing channels. Manage the
product content lifecycle, ensuring all content is accurate, up-to-date, and aligned with
current messaging.
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6. Event Marketing: Build event marketing strategies and help the company position itself
as a leading brand in the industry, across the US and EMEA regions. Manage the
brand's presence at industry events and conferences.
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7. Create Brand content strategy: Develop and manage the brand's content strategy,
including the creation of engaging and informative content that resonates with our target
audience. Collaborate with cross-functional teams to ensure consistent messaging and
positioning across all channels and platforms.

8. Metrics & Analytics: Define and track key performance indicators (KPIs) to measure
the success of product marketing initiatives (e.g., brand awareness, website traffic, leads
generated). Regularly report on product marketing performance and make data-driven
recommendations for optimization.

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Requirements:
1. Minimum 3+ years in B2B marketing for SaaS companies.
2. An MBA from a Tier 1 college - ISB, IIM preferred
3. A positive "can-do" attitude, with a desire to extend existing skills and be a problem
solver
4. Outstanding time management skills and attention to detail.
5. Hands-on experience on the Hubspot Professional/ Enterprise platform. Experience
having managed lifecycle stages, creating automation workflows, custom fields, and
reporting dashboards to join data tables across multiple objects, email sequences, and
lead scoring.
6. Experience setting up and executing marketing campaigns to engage, nurture, and
acquire enterprise accounts with a multi-touch, cross-channel approach.
7. Experience with marketing B2B in the US, and EMEA.
8. Experienced in managing industry event sponsorships, webinars, and field marketing
activations to engage target accounts and nurture marketing leads into sales
opportunities over time.
9. Excellent written and oral communication skills, with customer-facing experience in an
enterprise setting as an added advantage.

Over and Above Benefits:
1. Medical insurance (Self + Spouse + Parents + Kids)
2. Accidental insurance (Self)
3. Employer's PF Contribution
4. Gratuity: As per the Gratuity Act

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