Hero - Karizma

Hero Motocorp Limited
Automotive
5 min
 read
Feb 12, 2023

Overview

Hero wanted to enhance the product launch of Karizma and develped and designed a 3D configurator powered by Metadome. The use of customization and integrated AR features aimed to enhance customer engagement and immersion.

The Challenge

Hero faced challenges with visualization, low site engagement, and conversion rates. They aimed to increase product visibility and boost digital engagement to drive sales on online platforms.

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The Solution

The 3D configurator powered by Metadome.ai allowed users to customise products in real-time, while AR features enhanced the experience by overlaying virtual vehicles into the real world. This integration enhanced user engagement, made the product customisation interactive, & optimised performance.

The Impact

The enhancements achieved an average time spent of 4 minutes 15 seconds with a lead conversion rate of 7.53%. The website saw a whopping 145.29k footfall, highlighting the impactful bookings facilitated by our solution.

The Results

4.15
min
avg time spent
7.53%
conversion rate
145.29k
total footfall
Hero Motocorp
Sabyasachi Ghosh
Product Manager- Digital Solutions

Our 4-year partnership with Metadome has been transformative. Their XR platform enables us to innovate and develop cutting-edge experiences. Metadome's expertise in AR, VR, and 3D configurators ensures stunning, engaging results. They are a partner committed to excellence and customer satisfaction. Metadome's solutions drive real business outcomes and keep us ahead in the industry.

About 

Hero Motocorp Limited

Hero MotoCorp is India's largest motorcycle and scooter manufacturer, renowned for its wide range of reliable, fuel-efficient bikes. With a strong presence in both urban and rural markets, it is a key player in the two-wheeler industry. Hero MotoCorp is known for its innovation in design and commitment to sustainable mobility solutions.

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