MG Motors
Overview
MG Motors, renowned for its tech-forward approach, utilizes Metadome.ai's XR platform to offer Virtual Reality experiences to customers at dealerships. VR allows customers to explore car options, colors, and features not in stock, offering a more immersive experience than brochures or videos. Users can compare products side by side and even take virtual test drives, enhancing engagement and understanding of the product visually.
The Challenge
MG sought to create accessible points in popular retail locations to reach its target audience and increase inquiries while minimizing real estate and inventory costs associated with traditional dealerships.
The Solution
MG strategically placed inventoryless dealerships in high-foot-traffic areas frequented by their target audience. To overcome the high real-estate costs, they partnered with Metadome.ai to create MG StudioZ, a small-sized experience center with immersive XR zones for potential customers.
The Impact
With the implementation of MG StudioZ, MG increased test drive conversion to 32.2% with a massive 9-minute 25-second average time spent on the XR experience. Overall, MG was able to increase its retail conversion rate to 9%.
The Results
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“Metadome.ai has helped us create an efficient car dealership model that is light on inventory and costs with their immersive product visualization technology, and we are scaling it across all shopping malls in India.”
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About
Morris Garages
MG is an automotive marque that offers a wide range of luxury SUV cars & Electric Vehicles around the world. Started in 1920 by British Automaker, it is now an automotive brand owned by the Shanghai-based, state-owned carmaker SAIC Motor.
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Metadome is an award-winning global AR, VR, and 3D technology company that enables brands with end-to-end creation & deployment of immersive customer experiences across web, app, & in-store in the automotive, home decor, and fashion & accessories industries.
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