Royal Enfield
Overview
Every Royal Enfield customer wants to have their dream bike in the way they imagine. Comparing variants, customizing features, and viewing from different angles, there is a lot that goes before the user makes a final purchase decision. Royal Enfield and Metadome joined hands to bring AR capabilities, allowing users to compare variants, customize features like colors, and view motorcycles in their own space. This interactive experience was designed to boost engagement and simplify the decision-making process for buyers.
The Challenge
The biggest challenge for Royal Enfield was to meet the new customer expectations of delivering digital experiences. Their current website does not provide an opportunity for users to compare vehicles, or view them in their space, and lacks quality visualization. All these lead to low website engagement, poor conversion rates, and difficulty in enabling customers to compare vehicles or view them in their space. Their goal was to enhance product visibility, improve digital engagement, and drive sales through online platforms.
The Solution
Metadome.ai developed a web-based AR solution that enabled users to seamlessly spawn any Royal Enfield vehicle in their space. The experience allowed users to interact with the motorcycles, customize features such as colors, and compare different variants and models. This innovative solution provided an immersive and user-friendly way to explore and personalize Royal Enfield’s offerings.
The Impact
Metadome.ai powered 1.38 million AR experiences for Royal Enfield, revolutionizing customer interaction across 190+ countries and 3,000+ cities.
The Results
I recently experienced Royal Enfield's bikes through their Augmented Reality platform, and it was incredibly smooth and intuitive. The ability to interact with the bikes in such a realistic way—viewing them from all angles and customizing features—made it much easier to connect with the brand. It boosted my confidence in making a purchase, and I’m now even more excited to buy a Royal Enfield. Great job on creating such an innovative and customer-friendly experience!
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About
Royal Enfield
Royal Enfield is a legendary motorcycle brand known for its timeless designs and rugged performance. With a rich heritage dating back to 1901, it has become synonymous with leisure motorcycling and adventure. Royal Enfield caters to a global audience, offering versatile motorcycles that blend classic aesthetics with modern engineering, fostering a strong community of enthusiasts worldwide
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Metadome is an award-winning global AR, VR, and 3D technology company that enables brands with end-to-end creation & deployment of immersive customer experiences across web, app, & in-store in the automotive, home decor, and fashion & accessories industries.
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